All logos are created primarily in Adobe Illustrator, which allows for precise, scalable, and professional results. Adobe InDesign may be used in specific cases, though Illustrator remains my preferred tool for logo creation.

Designing a logo is a thoughtful and delicate process. A strong logo must clearly reflect a company’s identity, values, and character. Every project begins with a conversation. I ask key questions such as:
What does your company do? What style or atmosphere do you want to convey? Are there established brand colors, or colors you are drawn to? Are there existing logos, designs, or visual styles that resonate with you?

This discovery phase helps define the creative direction. From there, I often begin by sketching ideas on paper before refining them digitally. If the concept is clear and straightforward, I may move directly into digital design.

Once initial concepts are developed, they are presented to the client. This is where the true shaping begins. Through collaboration, feedback, and refinement, the logo evolves into a visual identity that authentically represents the company.

Below are a few selected examples of this work.